2XIST FALL CAMPAIGN
Overview
This Fall Campaign was an opportunity to rebrand and center back to our roots. Focusing on quality, design, and a flare for details. This was a multi-channeled campaign with expressions including digital, print, video, and outdoor.
On set production involved 3 teams shooting simultaneously including still life, on-figure, and video.
Outdoor Advertising
Outdoor Advertising included phone booths, billboards, and a 50x12 foot store display in the Macy’s flagship store in Heralds Square.
Macy’s Store Display
Web presence: social, email, and home display
